THQ Drops Kids' Entertainment To Focus On Core Gaming and Next Generation Of Consoles

THQ announced today that the company will be exiting traditional kids’ licensed video games and is in the process of exiting its relationships with kids’ licensed entertainment companies, to focus on its core video game franchises and digital initiatives for the future. THQ’s plans are to continue building a strong portfolio of core game franchises and align its resources to deliver games on both existing consoles and new and emerging platforms.

“THQ will be a more streamlined organization focused only on our strongest franchises,” said Brian Farrell, President and CEO, THQ. “The success of Saints Row: The Third  is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history.”

The core franchises and games that THQ aims to focus on include the upcoming launch of UFC Undisputed™ 3 and Darksiders® II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Désilets and his team. The company also continues to work with prominent external development talent on both existing and new franchises. THQ’s goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices.

THQ will discuss its new streamlined business model that reflects this strategy in more detail on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.

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