Fast Cars and Hot Girls – EA and Sports Illustrated Team Up For Need For Speed: The Run

EA and Sports Illustrated announced today, an exclusive marketing partnership between their Need for Speed and Swimsuit franchises bringing together the worlds of fashion, video games, cars and beauty in a first-of-its-kind partnership. The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles in Need for Speed: The Run. Hot girls and fast cars, who could ask for more?!

Irina Shayk, cover model of the 2011 SI Swimsuit and Chrissy Teigen, a feature model in the 2011 issue, star as best friends and rival racers competing against Jack, the protagonist and “man on the run” in Need for Speed The Run. Check out the trailer below:


As part of the partnership, Sports Illustrated and Electronic Arts are producing “The Making of Need for Speed The Run” DVD which will be included in a Sports Illustrated subscription offer whereby new subscribers will receive a six month “All Access” subscription to SI, Need for Speed The Run video game (Ps3 and 360 only) and the DVD (for $49.95). That sounds like a pretty sweet deal to me, if you’re into that kind of stuff……

So look out for NFS: The Run when it hits the road this November!



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